9/4/2023 0 Comments Monopoly for mac dropbox![]() The messaging, labelling and integration of many of these features in iOS and OSX will be seamless. Rather, it spent a lot of time actually considering how its customers use its devices (and technology). (It’s not coming to Android or Chrome OS, don’t bother asking)īut one gets the feeling that Apple didn’t think of these features from the perspective of a checklist (or feature comparison with Dropbox). Cross-platform support on Windows? Check.Document storage in the cloud with folders? Check.Sending e-mails with very large attachments? Check.Photo edit synchronisation across devices? Check.Photo storage in the cloud with seamless local device access and search? Check.It’s almost as if Apple listed every major pain point in how consumers use cloud storage and sync and solved every single problem. If you had to sum up the iOS and OSX changes announced at the WWDC keynote in a word, you’d find it very hard not to use the word “cloud”. And what we tend to forget is that Apple engineers are iPhone, iPad and Mac users too! They experience exactly the same frustrations as every other Apple user! Turns out Steve Jobs’ vision of the cloud (with its opaqueness and extreme simplicity) wasn’t quite what we all wanted. (Microsoft’s done okay with Windows Phone, but the platform remains sub-scale in many markets.)Īpple, by comparison, almost ceded cloud storage and sync functionality to Dropbox. Plus, every now and then an operator or OEM offers a bundled-in premium Dropbox service. ![]() You’d think Google would have this locked down but, because of Android’s openness, smartphone OEMS, mobile network operators and third parties all prioiritise their proprietary cloud storage service on these devices (like ATT&T Locker, Vodafone Cloud, MotoCast). Cloud storage (and cross-device syncing) on Android is inconsistent. (And the irony is Dropbox helped turn it into one.)ĭropbox retains a monopoly on cloud storage simply because, until now, the (mobile) platform owners have been so bad at it. Why? Because the price (and value) of bog-standard cloud storage is going to zero.
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